The region's largest, smartest town — Ürgüp, a historic wine-making centre with elegant boutique cave hotels, good restaurants, a lively bazaar and easy access to the eastern valleys. Sophisticated, characterful and well-serviced, a short drive from Göreme; the base for travellers who want more town life, wine and comfort with the valleys close by. A grown-up, atmospheric alternative to Göreme. Refined and lively.
A look around
What you’ll be living next to. Swipe through.
€140–280
typical per night in Turkey
You pay for the postcode
One of the pricier addresses in Cappadocia.
Where it sits
The circle is Ürgüp and roughly a 10-minute walk around it.
How far is everything?
From the middle of this area to the city's headline sights — pick your own on the city page and these become your list.
- Göreme Open-Air Museum18 min taxi6.0 km
- Hiking the Red & Rose Valleys19 min taxi6.3 km
- A hot-air balloon flight22 min taxi7.4 km
- Stay in a cave hotel22 min taxi7.4 km
- Sunset & valley viewpoints23 min taxi7.7 km
- Pigeon Valley26 min taxi8.8 km
- Uçhisar Castle28 min taxi9.3 km
- An underground city98 min taxi32.6 km
On your doorstep
What you’re living next to if you stay here.



- 9.Devrent (Imagination) Valley — The most whimsical of Cappadocia's valleys — Devrent, or 'Imagination Valley', a lunar landscape with no cave dwellings or churches, just a fantastical array of rock formations that look uncannily like animals and shapes: a camel, a seal, a snake, whatever your imagination conjures. Wander among the surreal sculpted rocks (don't miss the famous camel), and enjoy the playful, otherworldly scenery. A short, fun and photogenic stop, usually combined with the nearby Paşabağ 'monks valley' with its multi-capped fairy chimneys. A delightful, quirky highlight.
- 10.Cappadocian wine tasting — Cappadocia has been making wine for thousands of years, its volcanic soils producing distinctive local vintages from indigenous grapes — and Ürgüp is the heart of the region's wineries. Visit a cave winery for a tasting, sampling the local reds and whites in an atmospheric rock-cut cellar, and learn about one of the world's oldest wine traditions. A relaxed, delicious and lesser-known Cappadocian pleasure, and a lovely break from sightseeing. A tasty highlight for wine lovers; the cave cellars are wonderfully atmospheric. Salut.
- 13.Ürgüp & the Three Beauties — The region's largest town, Ürgüp, is worth exploring — a historic wine centre with a lively bazaar, old cave houses climbing the Temenni hill, good restaurants and a smart, characterful feel. Just outside stand the famous 'Three Beauties' (Üç Güzeller), a trio of perfect cone-shaped fairy chimneys capped with rock, one of Cappadocia's most photographed formations. Wander the town, browse the bazaar, and snap the iconic chimneys nearby. A pleasant, characterful base and stop, combining town life with classic Cappadocian scenery. Enjoyable and photogenic.
When are you staying?
Booking.com & Airbnb open searched to Ürgüp; flights via Google Flights.